Strategy & Design Leader

Designing brands that build trust and drive growth

With 12+ years across sales, marketing, and design, I specialize in turning complex ideas into clear, high-impact brand and sales narratives. I hold an MBA in Leadership and Change and a BFA in Graphic Design, bringing strategic perspective and creative precision to every project.

I currently serve as Manager of Graphic Design for Sales at a healthcare technology company, where I lead design for enterprise sales initiatives—including proposals, presentations, and enablement tools that help teams communicate value and win business. Previously, I led brand and enrollment marketing at the University of Wisconsin–Superior and held design roles with Duluth Pack and Maurices.

My work is grounded in curiosity and outcomes. I focus on the “why” behind each challenge and use design to sharpen messaging, strengthen credibility, and simplify complexity. Whether building scalable systems, shaping persuasive narratives, or refining brand expression, I create work that is intentional, strategic, and effective.

Outside of work, I find inspiration in everyday life—feeding birds, tending a growing collection of plants, spending time with my husband and children, and watercoloring in the quiet moments between it all.