Jade Golen, MBA

Turning complex ideas into clear, compelling strategy and communication.

With more than 12 years of experience spanning brand, communications, sales, marketing, and design, I work at the intersection of business strategy and creative communication. I partner with leaders and cross-functional teams to translate complex priorities into compelling narratives, messaging, and experiences that clarify value, strengthen brands, and drive business growth.

Today, I partner with sales and leadership at FinThrive to shape enterprise narratives, strategic sales messaging, executive communications, and customer-facing materials that help healthcare organizations understand complex technology and make informed decisions. Previously, I led brand and enrollment marketing at the University of Wisconsin–Superior and held brand and design roles with Duluth Pack and Maurices.

My approach begins with understanding the "why": the business objective, the audience, and what they need to understand or believe to make informed decisions. Whether shaping positioning, developing executive communications, building messaging systems, or guiding strategic sales narratives, I bring together strategy and creativity to make complex ideas clearer, more compelling, and more actionable.

Outside of work, you'll find me spending time with my husband and two children, tending to my ever-growing collection of plants, feeding the birds in my backyard, or watercoloring. Those quieter moments remind me that curiosity and observation often lead to the best ideas.