Selected Work
01
Strengthening Brand Presence During Rapid Growth
Elevated Results From Data’s brand presence through a website redesign, sales enablement collateral, and marketing assets—helping position the company for growth and its eventual acquisition by CLA (CliftonLarsonAllen).
02
Transforming Recruitment Through Strategic Storytelling
Supported UW–Superior's enrollment and student experience through strategic print communications that transformed institutional messaging into engaging recruitment and orientation materials.
03
Creating a Cohesive Retail Brand Experience
Extended the Duluth Pack brand across web, retail, and marketing channels through e-commerce design, email marketing, packaging, customer education, and in-store experiences that strengthened brand consistency and customer engagement.
04
Extending Brand Experience Through Environmental Design
Brought the University of Wisconsin–Superior brand into physical spaces through environmental graphics, murals, and experiential installations that strengthened brand visibility, enhanced campus environments, and created memorable visitor experiences.
05
Building Distinctive Brand Identities
Partnered with organizations ranging from local businesses to a national laboratory services leader to create strategic brand identities that communicate purpose, build recognition, and support long-term growth.
06
Bringing Seasonal Inspiration to Life Through Pattern Design
Created original textile patterns for maurices apparel collections, translating seasonal inspiration into production-ready designs sold online and in nearly 900 retail locations across the United States and Canada.
