duluth pack

Creating a Cohesive Retail Brand Experience

At Duluth Pack, I helped bring one of America's oldest canvas and leather goods manufacturers to life across digital, retail, and customer touchpoints. Working as part of the marketing team, I created cohesive brand experiences that supported seasonal campaigns, product launches, customer education, and e-commerce. My work spanned website design, email marketing, packaging, signage, and sales materials, while helping grow the company's email subscriber list from 30,000 to more than 110,000 subscribers through the design and production of twice-weekly marketing campaigns. Together, these initiatives reinforced the Duluth Pack brand while creating a consistent customer experience across channels.