Transforming Recruitment Through Strategic Storytelling

I helped bring the University of Wisconsin–Superior's enrollment and student experience to life through strategic print communications designed to engage audiences at key stages of their journey. Partnering with stakeholders, I developed project plans, content strategy, and visual direction for the university's primary undergraduate viewbook, translating institutional messaging into a compelling recruitment experience for prospective students. I also designed the university's annual orientation booklets for incoming students and their families, transforming essential campus information into an intuitive, user-friendly resource that served as both an event itinerary and a lasting reference. The Find Your Superior campaign concept for the undergraduate viewbook was developed in collaboration with Šek Design.